Miguel Borrás (Antara): “The three little pigs and the wolf: Competitive Intelligence challenges”.
Mike Thelwall (University of Wolverhampton): “Sentiment analysis: Applications and tools”.
Dixon Jones (Majestic): “How To Evaluate The Whole Web (Without being Google) “.
Jorge Ramos (Zalando): “From the reporting based on logs to the predictive analysis: the case of Zalando”.
Enrique Orduña (Universitat Politècnica de València): “How to build web network indicators useful for company decisions”.
Juan González (Sistrix): “Fashion under the SEO’s view”.
Isidro Aguillo (CSIC): “How the Webometrics Ranking was born”.
Fernando Angulo (SEMrush): “SEMrush research: Most common issues that every website have”.
Jérôme Basdevant (eRevalue): “Monitoring Emerging Risks through Text Analytics“.