Programa (11 de noviembre)

09:00 – 09:30 Recepción y entrega de la documentación.

09:30 – 09:45 Inauguración a cargo del Sr. Rector Mgfco. de la Universitat Politècnica de Valènica, D. Francisco José Mora Mas.

09:45 – 10:15 Miguel Borrás (Antara): “The three little pigs and the wolf: Competitive Intelligence challenges”.

10:15 – 11:00 Mike Thelwall (University of Wolverhampton): “Sentiment analysis: Applications and tools”.

PAUSA / CAFÉ

11:30 – 12:15 Dixon Jones (Majestic): “How To Evaluate The Whole Web (Without being Google) “.

12:15 – 13:00 Jorge Ramos (Zalando): “From the reporting based on logs to the predictive analysis: the case of Zalando”.

13:00 – 13:30 Enrique Orduña (Universitat Politècnica de València): “How to build web network indicators useful for company decisions”.

COMIDA

15:00 – 15:45 Juan González (Sistrix): “Fashion under the SEO’s view”.

15:45 – 16:30 Isidro Aguillo (CSIC): “How the Webometrics Ranking was born”.

16:30 – 17:15 Fernando Angulo (SEMrush): “SEMrush research: Most common issues that every website have”.

17:15 – 17:45 Jérôme Basdevant (eRevalue): “Monitoring Emerging Risks through Text Analytics“.

17:45 Clausura: café-networking