The Conference


On November 11, 2016, the international day Trademetrics’2016 – Where data science meets marketers was held with success and impact, exceeding the expectations of assistance and achieving the involvement of both the University as well as industry, since not only the main data providers of the 8Majestic sector, SEMRUsh, Sistrix), but also more than 270 people, both researchers and researchers, attended the event. representatives of the business world.


The congress is addressed as a public to research staff and companies. In addition, it has been considered the attendance of university students (Information and Documentation, ADE, Statistics, Information Technology), since it may be of interest for this profile to know an area of research and work unknown but emerging and with a future. That is why it has been considered that, even if there are going to be high lecturers, the registration is free, because the students, despite the incipient recovery, are sensitive to the consequences of the economic crisis and a registration fee, even if it is minimal, it can dissuade people from attending.

Scientific Committee

Mike Thelwall
Mike Thelwall, Professor of Data Science, leads the Statistical Cybermetrics Research Group at the University of Wolverhampton, UK. He has developed and evaluated free software and methods for systematically gathering and analysing web and social web data, including for sentiment analysis, altmetrics and link analysis.
He conducts evaluation exercises for large organisations using web data, including for divisions within the United Nations and European Commission. He has co-authored over three hundred refereed journal articles and has written three books, including Link Analysis: An Information Science Approach.



Liwen Vaughan
Dr. Liwen Vaughan is a Professor in the Faculty of Information & Media Studies at the University of Western Ontario, Canada. Her areas of teaching and research include Web data mining, Webometrics, informetrics, and evaluation of Web search engines. She has received major research grants and won awards for her research. She has published numerous papers in peer-reviewed journals and serves on the editorial boards of several academic journals.



María Lázaro
María Lázaro is Director of Corporate Development at the Elcano Royal Institute. She has a Degree in Journalism from the Complutense University of Madrid, a Master’s Degree in Economic Information from the Complutense University and a Master’s Degree in Corporate and Institutional Communication 2.0 from the University of Alcalá. Previously, she was Account Director of the digital and relational marketing agency Reporter-MRM Worldwide of the McCann Group (1998-2008) and Head of the Marketing Department of ICEX Spain, Exportation and Investments (2009-2016). She collaborates as a teacher in postgraduate courses and masters of Madrid School of Marketing, UNED and Universidad Complutense de Madrid.



Isidro Aguillo
Isidro Aguillo is the head of the Cybermetrics Lab, a group of the Institute de Public Goods and Policies (IPP) of the Spanish National Research Council (CSIC). He is the editor of the Rankings Web (Webometrics), including the Ranking Web of Universities (since 2004), Research Centres (since 2006), Hospitals, Repositories and Business Schools (2008-2014).
He has published more than 70 papers in international journals on such research topics as evaluation of the scientific activity, electronic journals, open access initiatives and specially webometrics and web indicators. He has also lectured more than 400 workshops, seminars and conferences in more than 120 Universities and professional societies worldwide.
Doctor Honoris Causa by the University of Indonesia (2009) and the National Research Nuclear University Moscow (2015).



Stefanie Haustein
Stefanie is Assistant Professor at the University of Ottawa’s School of Information Studies. Her research focuses on scholarly communication, bibliometrics, altmetrics, open science, and the role of social media in academia. She co-directs together with Juan Pablo Alperin the #ScholCommLab, a research group that analyses all aspects of scholarly communication in the digital age.
She is also an associate member of the Centre interuniversitaire de recherche sur la science et la technologie (CIRST) and an affiliated researcher of the Canada Research Chair on the Transformations of Scholarly Communication, Université de Montréal and the Observatoire des sciences et des technologies (OST), Université du Québec à Montréal.

Organizing Committee